Testimonials
Why people believe in us
"True professional, detail orientated, results focused are just a few ways that I would describe William.
I had the pleasure of working with William as part of the Office Evolution convention. William had a clear vision for how this convention would benefit the OE franchisees and continue the growth for the entire system. He had a plan and worked the plan, something many executives still fall short of today.
His focus on service, specifically customer service is second to none."
Cordell Riley
Founder/ Co-Owner at Total Training
"I really enjoy working for William! His leadership has been stellar with amazing attention to the nuances of what makes our business work. He's done a terrific job of listening and observing so that he has been able to make insightful, forward-focused improvements to our team and our practices. He's revitalized a team that was performing well into one that is perfoming at a much higher level. He continues to assess where he can make similar improvements throughout the organization.
Best of all, he's just a really nice and friendly guy!"
Jena Terry
Director, Operations at Office Evolution
"William is visionary leader who excels at getting the most from his people. He has a firm grasp on the strategic direction he wants his company to pursue, but allows and empowers his team to give their best and contribute toward those goals. William is very focused on generating ROI from his investments of time and money, while exhibiting nothing but the highest standard of character and business ethics. I wholeheartedly endorse William for any organization looking for a strong and effective executive leader."
David Carpenter
President, Digital Strategist
"I recently asked William and his consulting firm to be involved in some significant changes going on in my company. Wlliam took a strategic view of our processes and created strategies that support the transition towards our new business model. I am glad to recommend William and his firm."
Kevin Price
Host of the Nationally Syndicated Price of Business Show, Editor in
Chief of PoB Digital Network
"William Edmundson is an excellent partner and administrator in working with the Owners Advisory Council of Hampton Inn in the support of the brand's strategies and performance. Michael V. Harrell"
Mike Harrell
CEO at Vista Host
"I had a chance to work very closely with William and his entire Hampton Inn portfolio for two years of daily workings. We trained all of his hotels individually and then reinforced them to drive pretty significant ROI's. William is the man that saw the vision, went to bat to invest in the vision and then had the strength to see things through. Terrific partner who made things easy for us and made his franchisees a lot more successful in the process. Will always be indebted to him. www.FreshRevenues.com"
Don Farrell
Chief Cultivator at Fresh Revenues
"In over 15 years that I have known William, his natural leadership, intellect and wisdom have characterized every position he has held. He is an extraordinary innovator, marketer, team-builder and customer-centered servant leader. William has a clear track record of measurable results: building customer and team satisfaction; increasing market share, revenue and profit; establishing and sustaining unique brand value, all with a seemingly effortless style. On the personal side, William invests in his people; motivates by example; applies the highest ethical standards in all situations and is the man everyone wants to work with. Any group he leads is better for having had his influence."
Kathy Wade-Yacoubian
Executive Leadership Consultant/ Executive Coach
"William consistently provided remarkable leadership and direction as President of Hotel SystemsPro where I was Chief Technology
Officer. He is an excellent listener to his people and particularly to
customers and partners. He fully understands what the customers need, how our products satisfied those needs and what future capabilities are needed. He sets clear strategy and direction while ensuring that all involved
are fully cognizant of what and why. He is very clear in assigning
responsibility and accountability.
I have since worked with William planning future products and look
forward with great anticipation to working with him in the future.
Lloyd Palmer
Chief Technology Office, Hotel SystemsPro
"William is on top of everything, detail oriented, responsive, and responsible to customers and staff members. William is an accomplished business manager with a remarkable understanding of all sales and marketing support functions and quality controls. He understands how to make money for the company he leads and the employees love working for him."
Lana Perkins
Owner Founder Hotel SystemsPro
"William is an inspirational leader that makes everyone in his team at every level understand his vision and want to give 100% all of the time. He leads by example and is not only approachable and accessible, he makes every employee, every customer, and ownership feel important."
Karen Hatler
Vice President at Kelvin TOP-SET Inc
"I’ve worked for and with William over the last 14 years and have a deep respect for William. He is a natural leader and a visionary with the Midas touch."
Matthew Morris
Senior Product Manager at Newmarket International, an Amadeus Company
"As a commercial real estate broker/consultant representing Abby on their office leases, expansions into new locations and a variety of office facility issues, I have worked very closely with William over the last several years and have seen first hand the significant and positive impact he has had on the organization. William is a strategic thinker, developed a unified long-term strategy for the organization's expansion, and has done a tremendous job of standardizing, building and elevating the Abby "brand", including specific "signature items" that differentiated Abby in the marketplace. His strong leadership skills were evident very early in our relationship, and he is well respected and liked among not only the senior management, but by all of the staff. William has a strong work ethic, and has made significant contributions to the company's profitability, and Abby is a stronger organization because of his involvement."
Randy Wilhelm
Commercial Real Estate Brokerage & Investor
"I've had the pleasure of working with William for 4 years. I admire his passion and willingness to take on even the greatest challenge. His humble approach to success is something that I strive to mirror in my own career. I've watched the areas under William's leadership thrive since his appointment in 2011. I'm proud to call William a colleague and a friend and I hope we have the opportunity to do business again in the future."
Kris Elliot
Chief Operating Office at Novel Coworking
"I reported to William when, as President of Cambria Suites, he led our cross-functional team to launch a new brand. He is a terrific strategic leader who was able to take an idea and turn it into a very successful reality. He managed all disciplines from design and construction to operations, sales and marketing with insight and integrity and kept the team positively motivated. It was hard work, but thanks to William, always upbeat and interesting. I would recommend him for any leadership role."
Cathy Poinsett-Leaning
Associate Vice President, Branding Marketing Communications at University of Maryland
"William is the pinnacle of a leader and a mentor. The amount of business knowledge and management growth I gained from William makes him, without a doubt, the most influential and important person in my career."
Aric Roddy
Owner at Method Shears
"After working directly with the Owner and Founder for many years, it is a pleasure to work with William in this capacity. He is easy to talk to and understands how to motivate his staff. I am happy to see his ideas taking shape for the betterment of Abby.
Suzan James
Community Manager at IWG plc
"In my 30 years of working with highly effective business executives and consultants, William stands out as the most effective person I know at coalescing an organization and acheiving maximum results."
Brad LeBlanc
Chief Development Office at Best Western Hotel & Resorts
"When William took the reigns at Cambria Suites, he instantly grasped the priority issues and challenges of launching a new brand in the marketplace. He professionally managed his team and resources, bringing together a wide spectrum of diverse stakeholders - corporate staff, licensees, and vendors - to accelerate the introduction of the highly regarded brand. Anyone who has worked closely with or for William is a better professional for having done so"
Kevin Clayton, CHA
Manager, Franchise Operations - Multiple Wyndham Brands at Wyndham Hotels & Resorts
"I was fortunate to have the opportunity to work on William's team during the launch of the Cambria Suites brand. William was able to change the company's way of thinking and gain access to the resources necessary to properly launch what has become the best designed select service hotel concept to enter the marketplace in quite some time. He attracted and maintained great talent and along with years of experience, he brought credibility to our mission of entering the upscale hotel space. He set the brand standards on the design and operations sides that are still in place and will be for many years to come."
Shaun Winters
Director of Development at Choice Hotels
"Had the privilege of working very closely with Willam when he was VP Hampton Brand, while I was part of the management group for the award winning Hampton Beale. Considered William a "Partner" in our business as we drove Occ and Rate to record levels while achieving records in qaulity and customer satisfaction as well. William was always available to consult and assist in our business, he is a great leader, uses a common sense approach, and pushes hard for excellence!"
Craig Marshall, CHA
General Manager at Westin Hotels & Resorts
"I'm happy to endorse William Edmundson. William was Brand President of Cambria Suites and I was a sales and marketing consultant working closely with the Cambria team on each new hotel opening. William was energetic, supportive, detailed-oriented and forward thinking. He made complex tasks interesting and enjoyable! He assembled a strong team of top-notch professionals and encouraged them to perform at top levels! "
Brenda Fields
Seasoned Marketing, Sales and Operations Specialist
"I met William in 2010 when he was new to the flexible office industry. I have watched him as he has transformed, improved and grown brands in our industry. He is focused on building great teams, improving the customer experience and on driving stakeholder value. His leadership style is strategic and well thought out. He is always there for his team, his friends and his peers. I am proud to recommend William for a senior leadership position."
Willie Gutierrez
Director of Chief Operating Officer/Chief Financial Officer at Premier Workspaces
"I have known William for almost 10 years through various roles in the flex/hospitality industry. He and I first crossed paths when he was operating Abby Executive Suites and because of their robust network and track record of success my employer at the time, Regus, was in the process of acquiring them. From the beginning it was obvious that William was a strategic executive that was methodical on the culture, growth and overall operations of the business. Since then I have known William to step into several roles as a consultant and executive to take brands to new heights by building teams that can implement systems to prepare a brand for success. William is a passionate, dynamic leader that empowers the team with his experience and enthusiastic personality."
Giovanni Palavicini
Real Estate Strategist
"William Edmundson was hired in December 2017 and quickly reorganized the entire operation to become an efficient structure which could both support the operating franchisees as well set a strong foundation for the future growth of the company. His business acumen, forward thinking vision and project management during his three-year tenure created a firm foundation for the company’s future growth. During his tenure, due to his strategic focus, he was able to restructure the hardware, software and support divisions the companies, attract and hire high quality personnel for multiple departments, and create a marketing division for the entire organization.
William always treated the franchisees and Office Evolution staff professionally. His extensive and successful hospitality work history was obvious in his openness to ideas from anyone at any level of the organization. His open door policy created a collaborative working environment appreciated by everyone at every level of the organization."
William always treated the franchisees and Office Evolution staff professionally. His extensive and successful hospitality work history was obvious in his openness to ideas from anyone at any level of the organization. His open door policy created a collaborative working environment appreciated by everyone at every level of the organization."
Scott Baroway
Franchise Owner at Office Evolution - Lakewood
"William has a knack for building deep relationships with those he works with as well as industry leaders. His strong people skills, ability to listen to others, and strategic compass enables him to bring together teams to collaborate effectively to propel a company's growth."
Mark Dresdner
Award Winning Franchisee, Serial Entrepreneur
"You are in inspirational leader with an amazing ability to bring the best out of individuals and the collective team. Keep doing what you do - it WORKS!"
Andrea Pirrotti-Dranchak
Chief Development and Marketing Officer
"William has a unique ability for leading and achieving transformational change, supported by one of the most effective communication styles I have seen in my career. He truly knows what it takes to enable a team to succeed, with a relentless focus on customer satisfaction and business excellence. Further, his dedication to harnessing technology as a key business enabler makes him an absolute pleasure to support as an IT leader."
Carolyn Lyons
Chief Operating Officer at interviewIA
"I am currently a Franchisee of Office Evolution and have known William since 2018. When I came on board, he and the rest of leadership welcomed me and have since become an integral part of my success as a Franchisee, with 3 locations in the Greater Phoenix Area. William is a consummate professional and because of his years of experience in working in the franchise arena, it has made him invaluable to the success of Office Evolution. His strategic, results-driven collaborative style has been refreshing and he's in the perfect position of COO and Franchise Development for the company. I highly recommend him."
Shelley Bade
Franchise Owner at Office Evolution - Surprise & Peoria, AZ
"In my 30 years of working with highly effective business executives and consultants, William stands out as the most effective person I know at coalescing an organization and acheiving maximum results."
Carlos Urrutia
Chief Founder & Owner at Hotel SystemsPro
David Canaan
Brand Development Advisor, Laurel Group, Inc.
William is an exceptional visionary and leader. He took over the Cambria Suites brand when it was an unproven idea. He nurtured, directed and promoted it into a leading product. His attention to detail, design sense, marketing savvy and team building skills are unmatched.
Choice Hotels has been a client of ours since 1999. We are intimately familiar with the culture of the company as an economy and lower midscale hospitality franchisor. Cambria Suites was a dramatic upscale shift in the family of Choice brands. Representing a new segment and unfamiliar service level, executive anxiety was understandably high. William took the reigns, took prudent risks, thought outside the box and impacted the personality of the company at all levels.
His example and accomplishments should be a pattern for presidents in any industry.